Media Relations & Earned Media

Earned media is coverage you get because your story is worth telling — not because you paid for it. We build the journalist relationships, craft the angles, and do the daily pitching work that places your story in the outlets your audience already trusts, from hyper-local newsletters to national broadcast. The result is credibility that compounds: one well-placed story lending authority long after it runs.

What's Included

• Customized media list development across local, regional, national, and trade outlets
• Story angle ideation and ongoing story-bank development
• Individualized press pitching tailored to each outlet's focus
• Press release writing and distribution
• Interview coordination and journalist relationship management
• Media training — on-camera practice, message bridging, and handling tough questions
• Talking points and comprehensive Q&A bank development
• Coverage tracking, media monitoring, and sentiment reporting
• Paid media management and vendor coordination (print, digital, radio, outdoor)